Eszter (with SZ) Kovács - Interaction Designer

Problem

“I want AI to do my laundry and dishes so that I can do art and writing, not for AI to do my art and writing so that I can do my laundry and dishes.“ (Maciejewska, 2024)

The 4th industrial revolution once again poses the question: are we automating the work we want to be liberated from? What work should be replaced by technology (in this case, by AI)? The target group of the project is creative entrepreneurs, such as crafters and digital artists. My thesis asks the question: How might c reative entrepreneurs use generative AI to enhance the meaningfulness of their (day-to-day) work?

Design proposal

a conversational agent for creative workers to brainstorm social media content while crafting

“Showing the process is important. It’s almost as important as the physical product.” “I know it is important to post on social media...but if I want to do it properly, it takes a full-time job.” "Even when your hobby is your work, it has monotonous phases." This proposal builds on the finding that creative entrepreneurs are willing to offload entrepreneurial, rather than creative tasks in their work to AI.

This includes content creation for social media. Why is it extremely important? Creative workers confirm that showing the process behind their products differentiates them from mass-produced alternatives. This project proposes a conversational agent that can help creative entrepreneurs in these monotonous phases progress with the “invisible work” of content creation. The conversation ends with 1) a visual recommendation based on the context (screenshot, video, photo depending on e.g. the location of the person) 2) SEO optimized hashtag recommendation for the content. (See in the video)

Videoprototype: the interaction between an architect student and the conversational agent.

The process

stepmain outcome

Problem

Design proposal

The process

Academic researchJob crafting is a successful coping strategy against the uncertainty introduced by AI. Beyond job crafting, the leading principles for the project are going to be grounded in Human-Centered AI.

Academic researchJob crafting is a successful coping strategy against the uncertainty introduced by AI. Beyond job crafting, the leading principles for the project are going to be grounded in Human-Centered AI.

Empathize: User ResearchCrafters struggle to ask for the real price of their work due the unrealistic competition with industrialized production due to the “invisible work”.

Empathize: User ResearchCrafters struggle to ask for the real price of their work due the unrealistic competition with industrialized production due to the “invisible work”.

Define: Qualitative AnalysisCrafters’ sense of meaningfulness comes from 3 main factors: the sense of creating something; bringing joy to others and artistic self expression.

Define: Qualitative AnalysisCrafters’ sense of meaningfulness comes from 3 main factors: the sense of creating something; bringing joy to others and artistic self expression.

Ideate: SketchingThrough sketching, identify 5 distinct design opportunities. From those, “invisible work” is chosen.

Ideate: SketchingThrough sketching, identify 5 distinct design opportunities. From those, “invisible work” is chosen.

Define: StoryboardingThe addressed issue is further narrowed down to social media content creation. Through storyboarding, I define the expected behavior of the prototype.

Define: StoryboardingThe addressed issue is further narrowed down to social media content creation. Through storyboarding, I define the expected behavior of the prototype.

PrototypingThe prototype is a conversational agent powered by a generative AI model. It prioritizes the principles of usable AI, augmenting human skill, and human-driven decision making.

PrototypingThe prototype is a conversational agent powered by a generative AI model. It prioritizes the principles of usable AI, augmenting human skill, and human-driven decision making.